Rocky Hill is home to over 840 businesses employing over 13,700 people. A Tapestry Segment demographic study indicates that more than a third of Rocky Hill's population is classified in the "In Style" segment with an additional 13% classified in the "Exurbanite" segment; indicators of a ripe retail market potential. A 2012 market analysis, performed by Susan J. Moses and Associates, projected that an additional 1,838,000 square feet of new development is possible by the year 2030.
However, Town leaders and citizens are quietly balancing its development demands. Projects like Town Center West, a 90,000 square feet mixed use retail project with 144 apartments, the redevelopment of the CT Foundry, a brownfield site, into a residential mixed-use project along the CT River, Enclave of Rocky Hill, a 144 unit apartment/office development, the expansion of Simoniz USA to Rocky Hill, the addition of two corporate headquarters and 19 new businesses this past year are balanced with single family development, our Town center revitalization, and passage of a $10 million bond referendum for farmland and open space acquisition.